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Articles for Producers: Marketing Ideas

Below are articles written by members of the storytelling community. For recently published articles about storytelling festivals, see Storytelling -- It's News!.

Postcard Marketing
By Stephen Hollen

A lot can be said on a two sided postcard. I use postcards in place of brochures much of the time. Brochures in smaller quantities run about $1.00 on vistaprint. Postcards about 7 cents. This is a no brainer.

Lessons from X and Y: Marketing and Social Media with the 20-40 Year Olds
By Sean Buvala, Ellen Munds, Loren Niemi, and Eric Wolf, Members, Producers & Organizers SIG

At the 2010 National Storytelling Conference, PRO-SIG members shared the lessons learned at the October 2009 "Next Audiences Conference" on the state of the art for marketing to 20-40 year old audiences. Emphasis on using the web 2.0 and social networking as storytelling audience building tools.

Business Card Marketing
By Stephen Hollen

If you are a performer, speaker, storyteller, musician, business owner or earn money by providing services or goods - you need a business card. That is the best marketing advice you will ever read.

Social Media Case Study
By Ellouise Schoettler

Ellouise explains why she is convinced that using Social Media is a KEY part of the marketing for events.

Fringe Wind-up: Lessons Learned
By Ellouise Schoettler

An experienced fringe performer, Ellouise lists lessons she learned when performing one show five times at The 2010 Capital Fringe, Washington, D.C.

Branding Storytelling Retreat 2008
By Alan Cook, Member, Producers & Organizers SIG

Our SIG held a retreat in February, 2008, to discuss how to brand storytelling -- its visual and verbal identity. These are the notes that one of the participants took. One key take away: a tag line for storytelling events could be:

Story by Story - Sharing the Human Experience

Attracting Gen X & Y Audiences
Compiled by Janelle Reardon, Member, Producers & Organizers SIG

At the NSN Pre-conference for the Producers & Organizers SIG, on July 13, 2005, Molly O'Connor presented information about on Generation X and Y audiences (adults younger than baby boomers).Then there were group discussions on how to attract these audiences to storytelling events. The notes from these group discussions are listed.

Thanking New Listeners
by Ellen H. Munds, Member, Producers & Organizers SIG

In order to encourage new listeners to come back to our next storytelling event, I send them a letter, thanking them for coming and telling them about our next event. Below is a copy of such a letter.

Getting It On Tape

by Leanne Johnson, Member, Producers & Organizers SIG

They began arriving in January. First, a small flurry, then a trickle at month's end, and a veritable blizzard around the February 15th deadline. Tapes! Tapes! Tapes! Tapes filled with stories, and songs, and memories, and magic - and mistakes. As the chairperson of a concert committee, I learned a lot about the process of submitting a tape for a concert. Here are some suggestions I would like to pass on to hopefully minimize some common mistakes and maximize your potential.

Revised on 11-10-2010

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