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Articles for Storytellers: Marketing

Below are articles written by members of the storytelling community. For recently published articles about storytelling festivals, see Storytelling -- It's News!.

Postcard Marketing
By Stephen Hollen

A lot can be said on a two sided postcard. I use postcards in place of brochures much of the time. Brochures in smaller quantities run about $1.00 on vistaprint. Postcards about 7 cents. This is a no brainer.

Business Card Marketing
By Stephen Hollen

If you are a performer, speaker, storyteller, musician, business owner or earn money by providing services or goods - you need a business card. That is the best marketing advice you will ever read.

Social Media Case Study
By Ellouise Schoettler

Ellouise explains why she is convinced that using Social Media is a KEY part of the marketing for events.

Fringe Wind-up: Lessons Learned
By Ellouise Schoettler

An experienced fringe performer, Ellouise lists lessons she learned when performing one show five times at The 2010 Capital Fringe, Washington, D.C.

Getting It On Tape

by Leanne Johnson, Member, Producers & Organizers SIG

They began arriving in January. First, a small flurry, then a trickle at month's end, and a veritable blizzard around the February 15th deadline. Tapes! Tapes! Tapes! Tapes filled with stories, and songs, and memories, and magic - and mistakes. As the chairperson of a concert committee, I learned a lot about the process of submitting a tape for a concert. Here are some suggestions I would like to pass on to hopefully minimize some common mistakes and maximize your potential.

Revised on 11-10-2010

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